![]() In 2011, Ji Lee published a book called “ Words as image” which contains nearly 100 words manipulated to visually resemble their meaning. With this in mind, we collected examples that prefer analogies when it comes to visual depiction. Similar to reference icons, typographic logos with reference imagery use that technique to illustrate an object or a concept that represents the meaning in its exact function. For example, when building a logo of Dubai, he arranges the heights of each letter to create the shape of Burj Khalifa. Unlike Vladislav Smolkin who creates minimal illustrations inside of the letters, Mohamed Aljaadaby makes calligrams, meaning he uses the letters to build a shape. The next series of typographic logos use a different technique to incorporate landmarks into the font. For example, it only takes two thin lines between the N and B to visualize the Bosphorus bridge in Istanbul. What’s amazing about these logos is the clear message of Less is More, as the designer uses a minimum amount of strokes to recreate a landmark or a symbol with a significant meaning related to each city. ![]() Starting from Vladislav Smolkin‘s CITIESET project, we can see a series of typographic logos of major cities done in a minimalistic style. The designers incorporate famous landmarks and architecture into the typography in order to create instantly recognizable visuals. ![]() In this section, we’ll take a look at some clever typographic logos of countries and cities as they best showcase the symbolism.
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